Ridiculously Good Dip
A gourmet dip concept with playful positioning, bold packaging, and a visual system designed for stronger shelf presence.
View case study →Brand Identity & Visual Design
I design visual identities for modern businesses that refuse to look ordinary.
Strategic. Intentional. Built around your brand’s personality — not a template.
Trusted by ambitious founders and growing teams
Explore projects across brand identity, packaging, website, print, and social design — built to make brands clearer, more cohesive, and easier to trust.
A gourmet dip concept with playful positioning, bold packaging, and a visual system designed for stronger shelf presence.
View case study →A cohesive design system for partner announcements, EDMs, web assets, and multi-channel campaign touchpoints.
View case study →A carousel system that turns strategy-heavy consulting ideas into clean, structured, and engaging social content.
View case study →Most brands don’t look messy because the founder lacks taste. They look messy when there’s no system holding everything together. My work is built to make your brand easier to recognize, easier to apply, and easier to trust.
Your Instagram, website, deck, and packaging feel like they came from different brands.
You’re showing up, but the visuals don’t feel distinct enough to build trust or recognition.
The design looks nice, but it doesn’t clearly explain what you do, why it matters, or why someone should choose you.
You have a logo, but not enough direction to keep everything polished after the project ends.
Strategic logos and visual direction that reflect who you are, what you do, and who you’re trying to reach.
Cohesive assets and guidelines that keep your brand looking its best everywhere.
Polished, professional branding that helps the right clients feel confident choosing you.
Available as Starter or Signature. Logo design, colour palette, typography, visual direction, and brand guidelines, with strategy and a complete identity system available for more established brands.
3–6 weeksPackaging concepts, label, box, or pouch design, print-ready artwork, and polished mockups for presentation and launch.
2–4 weeksCustom UI design, responsive page layouts, on-brand visuals, thoughtful user flow, and organised developer-ready handoff.
4–8 weeksCarousels, static posts, reel covers, branded templates, content layout direction, and monthly creative support tailored to your brand.
Monthly · 3-month min.Campaign assets, presentations, brochures, EDMs, signage, digital ads, promotional graphics, and other requests shaped around your brief.
Based on scopeTell me about your business, goals, and what you’re looking for.
We clarify your goals, audience, message, and visual direction.
I create strategic, on-brand assets with intention and consistency.
You receive organized final files and guidance to show up confidently.
“Nikka is fantastic. She has recently been extremely busy and handling the huge and diverse workload better than could be expected.”
“She made the whole process feel simple and stress-free. The final visuals looked polished and elevated my brand overall.”
“She grew into a confident designer who anticipated challenges, moved quickly, and took initiative without being asked.”
“Nikka was really amazing at what she does and always seemed to know exactly what the design needed. I’m a creative as well, but a lot of her ideas were things I honestly wouldn’t have thought of myself.”
Quick answers to help you know what to expect before sending an inquiry.
Small businesses, founders, and creatives who want a strategic, client-ready brand.
No worries — send an inquiry and I’ll guide you to the right solution for your goals and budget.
No. I build complete visual systems that help your brand show up consistently.
Click Start an Inquiry and fill out the form. I’ll review your answers and guide you through the next step.
I design brand identities, visual systems, social assets, packaging, and web direction for businesses that want to look polished, cohesive, and intentional.
My approach is simple: make your brand easier to understand, easier to remember, and easier to trust across every touchpoint.
Start with the inquiry form so I can understand your goals, scope, and timeline. Prefer email? You can reach me at creativebyria.ph@gmail.com.
A curated selection of brand identity, campaign, print, web, and social projects. Each case study shows the type of work, the strategy behind it, and the visuals created to solve a real brand or communication need.
Brand Identity · Packaging Design · Food & Beverage
A gourmet chip dip identity and packaging system. Strategy: turn a simple snack product into a playful, flavour-led brand with stronger shelf presence.
Brand Identity · Visual Identity · Travel & Lifestyle
A polished travel agency identity. Strategy: build a warm, trustworthy visual system that feels aspirational without losing clarity.
Campaign Assets · EDM Design · Web · Social
A multi-channel design system for an Australian dental and aligner brand. Strategy: make partner offers, EDMs, web assets, and campaign touchpoints feel clearer and more cohesive.
LinkedIn Carousel Design · Content System
A LinkedIn carousel system for a strategy consulting brand. Strategy: translate complex business ideas into structured, readable, and engaging social assets.
Print Design · Course Brochure · Healthcare Education
A professional print collateral system for an Australian orthodontic education brand. Strategy: organise course details into clean, credible layouts that are easier to read and act on.
A gourmet chip dip identity and packaging system designed to feel bold, flavour-obsessed, and full of personality.
Ridiculously Good Dip needed to feel premium enough for a modern food brand, but playful enough to match the humour and indulgence of the product. The challenge was to avoid a generic grocery look and create a system that could feel memorable across packaging, flavour naming, social content, and campaign visuals.
The strategy was to position Ridiculously Good Dip as a flavour-first snack brand with a bold personality: premium enough to feel intentional, but playful enough to make people want to grab it, share it, and remember it.
Built for people who choose products that feel fun, expressive, and worth bringing to the table — especially for hosting, gifting, picnics, and casual gatherings.
The brand needed to feel elevated without becoming stiff. The direction balances premium food cues with witty naming, bold colour, and a more energetic visual voice.
The tone leans into indulgence and humour, so the brand feels full of appetite and personality instead of looking like another quiet supermarket label.
A flexible colour and type system was created so every flavour can have its own energy while still feeling like part of one recognisable brand family.
Every design choice had to answer one question: does this make the product feel more delicious, more memorable, and more fun to pick up?
Added the process images so the section shows the thinking behind the brand, from research and mood direction through to the logo suite, colour palette, and final mockup applications.
I built the project around a strong personality-led brand system, where the flavour names, colour palette, typography, and packaging layouts all worked together to make the brand feel instantly recognisable.
Created a flexible logo system with primary and supporting marks that could work across packaging, posters, social layouts, and small brand details.
Designed a flavour-led packaging approach using bold colour blocking, strong type hierarchy, and playful naming to give each product its own personality while keeping the range cohesive.
Extended the identity into mockups and promotional touchpoints so the brand could feel launch-ready, not just like a single logo concept.
The final direction gave the brand a clear and memorable visual world: bold enough for shelf presence, polished enough for a premium food product, and flexible enough to grow into new flavours, campaigns, and social content.
A polished travel agency identity designed to feel warm, trustworthy, and aspirational across client-facing touchpoints.
Travel brands can quickly feel either too corporate or too template-driven. Fullhouse Travels needed an identity that felt professional and trustworthy, while still carrying the warmth, ease, and excitement people look for when planning a trip.
The strategy was to shape Fullhouse Travels as a warm, reliable travel partner — a brand that feels organized and professional, but still carries the excitement of planning a trip.
Designed for people who want a smooth booking experience, clear travel support, and a brand that feels helpful before, during, and after the trip.
The direction needed to feel more elevated than a template travel logo, while still staying approachable and easy to understand across everyday customer touchpoints.
The brand voice and visuals were built around trust and ease, balanced with a sense of movement, energy, and travel excitement.
The visual system uses a bold orange mark, clean typography, and high-contrast applications so the identity can work across social, app mockups, signage, stationery, and travel collateral.
Every design choice had to make the brand feel clear, dependable, and easy to choose — like travel support that removes the stress and keeps the excitement.
Added the process images so the case study shows the thinking behind the brand, from discovery and mood direction through to the logo suite, digital touchpoints, and final mockup applications.
I focused on creating a refined but approachable visual system that could work across digital touchpoints, customer-facing materials, and social content without losing consistency.
Designed a clear and polished identity direction that gives the brand a more established and client-ready presence.
Developed a warm visual language with thoughtful spacing, refined typography, and travel-inspired image direction to make the brand feel curated rather than generic.
Applied the brand system into practical layouts that can support marketing, announcements, social content, and service-focused communication.
The result is a travel identity that feels both reliable and inviting. It gives the business a stronger first impression while creating a system that can be repeated across future marketing materials.
A refreshed brand and digital campaign system for CAPS Dental, covering landing page design, partner communications, and EDM assets.
CAPS Dental needed to communicate several layers of information: free membership, aligner partner discounts, specialist support, CPD resources, program benefits, and partner announcements. The challenge was to make all of this feel clear and trustworthy without overwhelming dentists with too much text or too many disconnected visuals.
The refreshed direction focused on turning CAPS into a cleaner, more conversion-led digital experience. I treated the landing page, EDMs, social media posts, Meta ads, and event banner as one connected system, so dentists could quickly understand the offer, see the value of joining, and move toward the right action.
Lead with the strongest benefit first: free CAPS membership and 10% off aligner lab fees, then support it with partner logos, service cards, proof points, and simple next steps.
Build reusable sections for offers, partners, services, program details, forms, and CTAs so the brand can scale across landing pages and campaign updates.
Extend the refreshed style into EDMs, Facebook, LinkedIn, Instagram, Meta ads, and a pull-up banner, keeping the message clear across every touchpoint.
Below is the visual shift from the previous CAPS web direction into the refreshed landing page structure, followed by campaign touchpoints created to support the same system.
I redesigned the CAPS visual direction into a more polished and structured system, using cleaner spacing, stronger hierarchy, soft clinical visuals, simplified cards, and repeated call-to-action moments. The same direction was then extended into EDM layouts, social media posts, Meta ad creatives, and a pull-up banner so campaign communication felt consistent across the website, member updates, partner announcements, and promotional touchpoints.
Refined the visual language so CAPS felt cleaner, more modern, and easier to trust while still keeping the clinical, dental-focused tone of the brand.
Restructured the website into clearer sections: headline offer, partner network, support services, CPD resources, simple joining steps, and a conversion-focused form.
Created EDM layouts for CAPS program communications and partner announcements, including the CAPS Clear Aligner Business Program and SureSmile member update.
Adapted the refreshed campaign direction into Facebook, LinkedIn, Instagram, and Meta ad creatives so the brand could stay consistent across paid and organic channels.
Created a vertical event banner that summarised the CAPS membership offer, QR code, partner discounts, and aligner visuals in a clear format for in-person promotion.
Built a flexible design direction that could support offers, education, partner benefits, program launches, member updates, ads, and event collateral across multiple touchpoints.
The refreshed CAPS system made the brand feel more professional, organised, and easier to understand. It helped turn complex membership benefits, partner offers, and program information into a clearer digital experience, supported by EDM designs that kept the campaign message consistent beyond the website.
A LinkedIn content system designed to make Radically’s strategy expertise more visible, trusted, and consistent across social media.
Radically had strong strategic thinking and credible client work, but their social presence needed to reflect that more consistently. Some potential clients were looking at their social media before engaging, and a limited or quiet presence could make the brand feel less active, less visible, and harder to trust.
The strategy was to make Radically look present, credible, and active in the strategy and transformation space. Instead of only creating one-off posts, the goal was to build a recognisable content system that could show their expertise clearly and consistently.
The content needed to do more than look polished. It needed to help potential clients quickly understand that Radically has a clear point of view, real client work, and an active presence behind the brand.
I approached the carousel system like editorial content: strong headlines, clean structure, intentional pacing, and a visual rhythm that made each idea easier to follow slide by slide. Each post type was designed to feel consistent, but still flexible enough for thought leadership, case studies, guides, and client quotes.
Created repeatable layouts for insight posts, guide downloads, case study snippets, quote graphics, and thought leadership content.
Used bold type, concise copy blocks, and controlled spacing to turn dense strategy ideas into readable social content.
Kept the visual language aligned with Radically’s direct, warm, and human tone while avoiding generic consulting aesthetics.
The result is a more consistent LinkedIn presence that helps Radically look active, credible, and easier to trust before a potential client even reaches out. The content system gives their ideas and client work a clearer way to show up online.
A professional collateral and campaign design system for OrthoED, covering brochures, banners, EDM visuals, and Meta ad creatives with clarity and credibility.
OrthoED needed design support across multiple promotional touchpoints, from course brochures and banners to EDMs and Meta ad creatives. The challenge was to communicate detailed course information clearly while keeping every asset polished, professional, and easy to understand for an orthodontic education audience.
One of the main reasons OrthoED brought me in was to create consistent, professional materials that could support their marketing and education efforts across different channels. Instead of treating each brochure, banner, EDM, or Meta ad as a separate one-off design, the strategy was to make every touchpoint feel connected, credible, and easy to act on.
I focused on strong hierarchy, clean spacing, and repeatable layouts so detailed course information could be understood quickly. The goal was to help OrthoED promote their programs with more confidence, while making the brand feel organised and trustworthy across both print and digital materials.
I built the materials around a clean, editorial structure with clear sections, strong hierarchy, and enough breathing room to make the information easier to read across print, email, and social ad formats.
Designed course brochures and promotional banners that organised program details, speaker information, dates, and registration prompts into clear, readable layouts.
Created email visuals and layouts that made key course messages easier to scan, helping the content feel more structured and professional in the inbox.
Developed campaign-ready ad creatives with strong visual hierarchy, clear messaging, and consistent branding for social promotion.
Kept the overall direction clean, structured, and credible so every asset felt aligned with a healthcare education audience.
The final collateral system helped OrthoED show up more consistently across brochures, banners, EDMs, and Meta ads. It made their course information feel more polished, easier to navigate, and more aligned with the professional nature of the program.
Before we talk logos, websites, or content, I want to understand where your brand is today and where you’d like it to go. The more context you share, the more valuable our conversation will be.
Fields marked with * are required. Honest, detailed answers help me recommend the right scope.
Start with the inquiry form so I can understand your goals, scope, and timeline. Prefer email? You can reach me at creativebyria.ph@gmail.com.
Start an Inquiry →